The Alpha Malaysia Research Team seeks to provide local church leaders with credible thought leadership insights, driven by local market research data. Our hope is that church leaders are enabled to navigate serving through the changing trends and season.


The Malaysian workplace is evolving at an unprecedented pace. Through exploring the diverse experience and challenges faced by employees, the help and support they needed were also disclosed. How can the Church and the community provide ongoing support throughout their workplace journey?

In this respect, Alpha Malaysia presents, The Malaysian Workplace: A Battleground or Breakthrough? Decoding Malaysian Attitudes Toward Careers and Work. This research studies these three main phases in Malaysian individuals and how we as the Church and Christian leaders can connect with them to make a meaningful difference in society, provide pastoral care, and disciple them to be faith-filled believers.

In the report you will find:

  • Data and snapshot summaries on behaviours of Christian and non-Christian individuals.
  • Q&A with thought leaders which shed clear light on what this information means for Christians in the workplace and their Church.
  • Infographics, charts, and other data visualisations.

This report is a complimentary resource to the Workplace Inspired:by Purpose Episode Series and is made available at malaysia.alpha.org/wipseries. On the website, you will find a field guide made available to help you apply these insights in your own church and ministry. We hope these resources will give you the clarity you need to support people across generations and their workplace journey.

This report was published on August 23, 2024, at the Work Inspired:by Purpose Conference 2024.



Connect with us

How have these themes been experience in your church? Which observations are true for you?

Share your thoughts with us or any queries about our research at [email protected].

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