The Alpha Malaysia Research Team runs with the vision for the evangelisation of our nation by providing local church leaders with credible thought leadership insights, driven by local market research data. Our hope is that church leaders are enabled to navigate serving through the changing trends and season.


With the implementation of the Movement Control Order since March 2020 in Malaysia, how did churches adapt online? Is faith sharing still relevant? How can churches continue to reach out?

Digital Evangelisation in Malaysia studies how Malaysians engage digitally in sharing of their faith. Inside you will find:

  • Data and snapshot summaries on behaviors of the different church goers
  • Discussion on highlighted behaviors of the different church goers
  • Insights from Rev. Nicky Gumbel, Rev. Miles Toulmin, Dr. Hera Lukman, Dss. Abi McIlrath and other ministry practitioners that shed clear light on what these information means for Christians and their churches
  • Infographics, charts, and other data visualisations

The report also includes a reflection section with discussion questions to help you apply these insights in your own ministry. We hope this report will give you clarity you need to evangelise online.

This report was published on 20th March 2021.


Highlights of Digital Evangelisation in Malaysia

In this video, Joyce Tang, Research Manager in Alpha Malaysia, talks about the top four research highlights and observations from the local study in Malaysia.

Reverend Miles Toulmin, Vicar of Holy Trinity Bukit Bintang (HTBB) follows on to share his perspective on these findings based on his experience of leading his church through this transition.

This video was previously presented at the Faith for the Future 2.0: Into the Digital Era forum on 20th March 2021.



Connect with us

How have these themes been experience in your church? Which observations are true for you?

Share your thoughts with us or any queries about our research at [email protected].

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