Alpha has undergone a very exciting change! With the help of top 2012 Olympics branding agency Wolff Olins, we’ve developed something special that will work for years to come.

We have said goodbye to the Alpha man — he has been replaced with the red Alpha question mark. Please start using the new logo as soon as possible! This will help maximise the impact of the new branding as it is used around the world.

To use the new branding always refer to the Alpha Brand Principles.

Download the Alpha Branding Toolkit here

Click to download Alpha for Campus (186MB)

Click to download Alpha for Church (203MB)

Click to download Alpha for Prisons (185MB)

Click to download Alpha for Seniors (243MB)

Click to download Alpha for Workplace (397MB)

Click to download Alpha for Youth (159MB)

Click to download Chinese Alpha (210MB)

Click to download Tamil Alpha (258MB)

Click to download Alpha Question Marks (1.6MB)

Click to download Brand Principles (6.4MB)

Click to download Invitation Card (352MB)

Click to download Power Point Template (138KB)